Nike partners with The Michael J Fox Foundation


05 10 2016

Sportswear brand Nike has partnered with The Michael J Fox Foundation to release a limited edition collection, The Nike Mag.

89 pairs of trainers will be available through an online draw via the Nike app and website, to help raise awareness about Parkinson's disease and raise funds for the foundation. Mark Parker, chairman, president and CEO of Nike, commented 'Though it initially shared only a few seconds of screen time with Michael, the idea behind the Nike Mag unlocked something much bigger at Nike. It sent us down an uncharted path of innovation, but it also opened our eyes to our ability to fight some of the world’s biggest challenges. We feel privileged for the opportunity to raise even more awareness for the fight against Parkinson's'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.